Announcement time! We have finally made up our minds and decided on the logo for Flatstone Grove. It’s been an exciting journey so I thought I’d share a few thoughts about it.
Anett did a stellar job of producing various early-stage designs. The first set was to see the general direction we should follow.
We quickly decided it should be something that is a character of sorts and must have eyes.
Then we went through a few Marci variations discussing what works better, perfect lines or hand the drawn look. We narrowed it down to a rock and Marci but decided to back up a bit. Here’s why.
A different approach
Ever since we designed Marci, the protagonist of our first story, we knew that the world we are building would be rooted in nature. We want to show our connection to the environment, its inhabitants and its fragility. For the longest time, we have been considering Marci to the leading visual element of the product. After all, the first story is about him. We thought he’d be great at showcasing the values of the product as he is instantly recognisable.
The argument against it was that the product is about a place and its inhabitants. We will tell you stories about bravery, courage, sadness and joy through the eyes of several characters. A year down the line, when we have many books out Marci may not be as relevant as he is now.
With this in mind, Anett came up with a new set of designs.
We had flowers, trees, landscape, stones and leaves and a shadoof, a symbol of the Hungarian village life. We narrowed this down to the following 17 variants.
The discussion at this point was about colours, personality, fonts and shading. We picked 5 to continue the journey with and ended up with the following list.
At this point, we faced the most challenging choice to make. As we could not simply pick one, each of us chose our top two. And from the results list the winner was number 2.
Making the new Flatsone Grove logo was a great experience, and it is a product of collaboration, creativity and hard work. We hope you like it.
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