Sponge Hammer Games

Robert is fairly new to the creative industry. He is responsible for all sorts of communication, story writing and digital marketing, social media. As a hobby, he collects books (old fashioned, traditional hard copies), and his small library contains more than eight hundred titles. In his free time, he likes to play narrative-driven video games, writing bedtime stories for his children or hiking in the mountains of Majorca with his son.

Robert, Communication, Story, Marketing

You are new to the creative industry. What have you found the most challenging part of it?

In my whole life, I worked in result-driven environments. I had tasks or issues and with my experience, I solved them. The job was done and it had an immediate success feeling. It was tough for me to accept the iterative way of working. I often felt that my work wasn’t good enough as I needed to tweak it from time to time. Over the last two years, I learned how to accept it.

If you could learn anything, what would that be?

More languages. Communication has an important role in my life and I would love to speak more languages. I have lived in three countries, and I learned that speaking the local languages opens all the doors for you. English is just not enough.

What do you like most working for Sponge Hammer Games?

For me, the answer is complex. I like the atmosphere, the democracy (most of the time democracy), Flatstone Grove as a product, the goal we want to reach with it and the others’ personalities. Everyone in the team is unique in a way. Sometimes it’s hard to get over an issue because we are all very different, but we laugh a lot at the end of the day, and we all share the same vision.

Choose a superpower and tell us why you chose that!

Tough question. Can I choose two? Or three? No? Okay. I would love to see through people’s masks. We show different faces, different sides of ourselves if we are at work or with friends. It takes many years to really know someone. This superpower would be a great shortcut to form a friendship and get to know each other faster.

couple with cartboard box masks on their heads
Photo by Daisy Anderson from Pexels

Can you tell us a bit more about your role at Sponge Hammer Games?

I am responsible for the communication, stories (partially), social media and marketing. I mean, because the team is small, we all take part in each of the roles sometimes, but these are the fields I’m mainly covering. I create content for social media and keep in touch with everyone through the platforms. I also get involved in story writing, which is the best part of my role.

Tell us something surprising about yourself!

I love running.
I’ve never been a sporty person, I was smoking for 16 years. I was always too lazy to exercise, or if I started, I got bored and gave up quickly. I had a special hatred for running. I thought that is the most boring exercise on the planet. During Covid and my wife’s second pregnancy, I’ve got fat. I mean, not fat, but I gained a lot of weight. So in June, when we did an exercise challenge within Sponge Hammer, and I signed up happily and I chose running. Don’t ask why.
In the first couple of weeks, it was dreadful. Or worse.
But, after a month, after around 20 sessions, I started to like it. Now I’m doing it for nearly three months, and I love it. I lost weight, gained muscles, and I can’t wait to start before each session.

Flatstone Grove is an interactive storybook app for children between three and six years, running on Android and iOS devices. Our stories are designed to teach children core values such as bravery, love, and kindness. The app is free of in-app purchases and ads, and the content is suitable for small children.